Fonk Finder

Posable plushy brand activation

The Event

AdoptAFonk brought their lovable posable plushies — creatures from the dark side of the moon — to a loft in Union Square, NYC. We turned the Fonks themselves into game controllers, strapping a light onto each one so players could physically move their plushie to catch sparks on screen. The result was an intimate, high-energy multiplayer experience with a live leaderboard keeping the competition fierce.

The physical product became the interface — giving attendees a reason to pick up a Fonk, fall in love with it, and take one home.

Client Feedback

AdoptAFonk.com

"The Fonk Party was a great success! Everyone loved the FonkFinder game, where people caught the sparks."

— Ev Lange, Client

The Asset Flip

FonkFinder started as LightSlicer — our light-controlled fruit-splitting arcade game. Using our in-house asset-flipper tool, we remixed it into something entirely new for AdoptAFonk:

Inverted gravity: sparks spawn in the center, players must keep them from falling
All-new art, music, and sound effects in the Fonk universe
Custom physics tuned for the Fonk character's movement style

The result felt tailor-made — because the important parts were. We don't start from scratch; we start from proven technology and make it yours.

The Impact

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Brand Engagement

Attendees held the product, learned its lore, and left as genuine fans — not just event passers-by.

🛍️

Direct Sales

Fonks sold on the spot at the event venue. The game created desire for the physical product in the room.

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Social Content

We captured media throughout the event — giving AdoptAFonk ready-to-post content for social engagement post-event.

Gallery

Ready to Activate?

Whether you want to license our existing experiences or build something entirely new, we'd love to make it happen.

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